The New Hotel Sales Team

How hotel management company sales teams are becoming smarter, and more focused, in the face of shifting industry dynamics. Despite the positive direction of the industry, challenges remain:

Staff shortages along with less experienced sales teams
Shorter group business booking windows making it hard to forecast
Higher costs for both sides, hotels/venues and meeting planners

Throughout the pandemic, hotel companies adapted to the new dynamics of the sales environment. During recovery, they’re applying the lessons they learned —organizing sales teams and implementing solutions that are increasingly responsive, adaptive, and data-driven.

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