Jockey Increases Return on Ad Spend Through Predictive Audiences with Bluecore Advertise™ and Criteo

Bluecore’s native integration and partnership with Criteo enabled the Jockey team to seamlessly extend their targeting capabilities for key customers in display advertising by pairing first-party data and dynamic AI-powered audiences. This allowed them to not only reach new customers but to re-engage existing customers by predicting what each shopper wants to see next.

See how Jockey was able to unlock the power of first-party data and centralize audience targeting across owned and earned channels to

• Increase return on ad spend by 37% year-over-year

• Increase return on ad spend by 109% within 2 months

• Increase conversion rate by 36%

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