How Sun and Ski Sports Is Using CDP to Reach Customers Where They Are
Today’s customers want interacting with a brand to be easy - they expect a seamless transition between browsing social media, researching online, and picking up in-store.
For companies like Sun & Ski Sports with a nationwide online and in-store presence, this means having to wrangle data from a dozen different sources in order to create meaningful messages that will resonate with the customer.
Handcrafting messages for each and every customer is a nice idea. The problem is that doing so for thousands of customers every day is only possible with the help of some very powerful tools. All of that data needs to be stored, organized, accessed, and shared - all at a moment’s notice.
Watch this on-demand session to learn:
- How a unified customer database can drive incremental revenue
- When to use a customer data platform for ad targeting or prospecting for new audiences
- How to intelligently segment your database for just the right amount of personalization