How Sun and Ski Sports Is Using CDP to Reach Customers Where They Are

Today’s customers want interacting with a brand to be easy - they expect a seamless transition between browsing social media, researching online, and picking up in-store.

For companies like Sun & Ski Sports with a nationwide online and in-store presence, this means having to wrangle data from a dozen different sources in order to create meaningful messages that will resonate with the customer.

Handcrafting messages for each and every customer is a nice idea. The problem is that doing so for thousands of customers every day is only possible with the help of some very powerful tools. All of that data needs to be stored, organized, accessed, and shared - all at a moment’s notice.

Watch this on-demand session to learn:

How a unified customer database can drive incremental revenue
When to use a customer data platform for ad targeting or prospecting for new audiences
How to intelligently segment your database for just the right amount of personalization

Whitepaper

Complete the form below to download the content.

* - marks a required field

Email Address

First Name

Last Name

Address

City

Country

Province

State

Post Code

Phone

Answer the following questions about your organization below:

Company Name

How many people are employed by your organization?

What is your company's revenue?

In which industry do you work?

Job Function

Job Title

Job Level

Department

By clicking ‘Submit’ you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy.