Getting the Best CDP Starts with the Right RFP

The Request for Proposal (RFP) is dreaded by buyers and sellers alike as time-consuming, rigid, and difficult. Yet RFPs survive in many organizations because they impose an important structure on what can otherwise be a chaotic process. 

Used properly, an RFP can be a powerful, efficient tool for reducing this confusion and picking the right vendor. The trick to gaining value from the RFP is two-fold: building an RFP that asks the right questions, and accompanying the RFP with other steps that achieve what the RFP cannot accomplish by itself.