Efficient content management in the omnichannel retailing world

Efficient content management in the omnichannel retailing world

This censhare paper provides orientation in the jungle of terms and applications, and gives tips on how to master the challenge.

In modern omnichannel retail marketing, it's vital to reach customers with precise and relevant content across many channels. But finding your way through the complex MarTech landscape for the appropriate software to successfully achieve this across a myriad of channels, is a real challenge.

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