7 Must-Have Features in Your Customer Portal
The Need for Customer Portals
As B2B journeys lengthen and grow even more complex, businesses need to serve and engage with their customers even beyond their purchase. With the right digital tools, organizations can stay connected to their customers while scaling for growth.
With an effective customer portal, businesses can offer a unified solution that empowers their customers to:
- Access important information and resources on-demand
- Make well-informed purchasing decisions
- Connect with other customers and users
In fact, 90% of consumers now expect a customer portal for customer service. However, not all customer portals are created equal.