50 Best Practices for Email Marketers

Marketers' use of email continues to increase, year over year.* But nowadays, email marketers are focused on increasing email effectiveness, boosting campaign performance, and optimizng conversion rates. And today’s customers expect relevant, personalized email that addresses their needs in the moment. To master this balance, marketers need real-time data and intelligent analytics, as well as a thoughtful, human touch to create email that moves customers closer to important moments — and ultimately into trusted, loyal customer relationships.

To help you reach these goals, we’ve assembled 50 tried-and-true tips to guide you. If you’re just getting started with email — or if you’re looking to improve what you’ve already built — this book will help you create email that both resonates with customers and proves its own value.