White Hat Link Building: Expert Tips

As a marketer, if I ever get lucky enough to meet a Genie, the ability to do white hat link-building seamlessly will definitely be one of the three wishes…move over immortality. While I have not had the opportunity to meet a Genie yet, I did get a chance to attend an AMA by Erika Rykun, Jolly’s in-house White Hat Link Building Manager, and learn a lot about doing white hat link-building techniques, strategies, and expert tips! 

In case you missed it, here’s a summary of the AMA with Erika! This blog is great if you build links for your own websites or offer them as a service to your clients. 

Erika Rykun started White hat link building in 2016 after learning it from Brian Dean’s online courses. She started with guest posting and skyscraper campaigns. Gradually, she really started enjoying it & it became her full-time profession. She personally finds paid guest blogging boring and loves the challenge that white-hat link-building strategies present to her.