Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands

See how global brands deliver personalization at scale.

Unify your data for a more personal user experience.

To compete in a digital-first world, brands need to connect with their customers. In this paper, you’ll learn: 

• How customer data platforms harmonize user experiences
• Ways to aggregate, analyze, and activate customer data
• How Salesforce takes an enterprise approach with its customer data platform that extends beyond marketing