Case Study with Virgin Media: Turning Microsite Insights into Marketing Impact

Virgin Media wanted to know how its TV Edit microsite shaped customer perceptions. The site offered highlights, articles, competitions, and recommendations—but the bigger question was how it influenced brand value, advocacy, and purchase intent. By using Dynata’s Brand Lift, Virgin Media was able to see how site visitors’ views shifted compared to non-visitors. The study showed the microsite’s clear role in driving stronger engagement and more informed marketing decisions

Key Takeaways

• First UK use of Dynata Brand Lift to measure a digital brand experience.
• Clear evidence linking microsite exposure to positive shifts in brand perception and purchase intent.
• Insights into which content and promotions resonated most with visitors.
• Data used to refine content, optimize campaigns, and improve budgeting decisions.

Discover how to connect digital engagement with measurable brand impact.