Learn why Adobe is a Leader in digital analytics.

Discover how Adobe is reshaping the digital analytics market by combining deep cross-channel capabilities with a strong digital focus.

Adobe has been named a Leader in The Forrester Wave™: Digital Analytics Solutions, Q3 2025 report. We see this recognition as validation of our long-term vision and robust capabilities — elevating digital analytics as an enterprise-wide intelligence platform that democratizes insights while delivering the sophistication enterprises demand.

We believe our status as a leader stems from three key innovations:

• Purpose-built AI unifies content, data, and customer journeys to power cross-channel experiences that adapt in real-time.
• Comprehensive insights extend across customer experience, marketing and content performance, B2B operations, and every touchpoint that matters to your business.
• Advanced data-shaping capabilities turn complex, integrated datasets into clear, actionable intelligence your teams can use.