Scaling during a downturn: Growth Strategies for the Modern CFO

After a groundbreaking recovery period in 2021, we saw businesses struggling to adapt to the latest version of the "new normal" in 2022 with rising interest rates and shrinking valuations. As we enter 2023, companies are cutting down their cash burn, choosing long-term optionality over bold bets, and actively prioritizing profitability over growth. 

The onus of expertly navigating this climate of uncertainty and steering organizations through strategy shifts falls on the modern CFOs. In an Accenture survey, 93% of CFOs agree the responsibility they've been entrusted with today feels much more significant than in the past. 

While macroeconomic slowdowns make companies instinctively want to cut expenditures across the board, strategic CFOs understand the need to remain mindful of the long-term picture and not cut into your revenue engines that fuel sustainable growth. 

This ebook outlines five strategies the modern CFO can deploy to tackle the upcoming economic turbulence without steering off course from their long-term goals.