What Do  Businesses Look For in  Software?

To understand the current and future trends in subscription management and recurring billing, we spoke to founders, CROs, heads of revenue and finance, and other industry leaders from organizations across SaaS, eCommerce, and Publishing with $25M-500M+ ARR. Nearly all (80%) of them have mostly recurring or completely recurring revenue, and more than half (63%) operate in multiple countries and regions. 

The research methodology included in-depth 1:1 interviews and surveys with professionals with direct experience in purchasing, selecting, implementing and/or using tools for recurring revenue and subscription management. 

Purchasing decisions for recurring billing software are nearly always made at the executive level. This report digs deeper into how customers evaluate, select and implement subscription management tools.