AI, Trust & Customer Data: The Marketing Imperative

Unlock the future of ethical, AI-powered marketing.

In today’s digital world, customers expect hyper-personalized, seamless experiences—and they won’t compromise on trust. This IDC eBook explores how marketing leaders can harness the power of AI and customer data while building transparency, integrity, and loyalty.

Discover how CMOs and marketing teams are stepping into a new role as data stewards, partnering with IT and data leaders to drive smarter, privacy-respecting strategies. Learn how to align clean data, ethical governance, and AI tools to create marketing journeys that truly connect.

What you'll learn:

• Smart Marketing Journeys with AI

• Trust is the Cornerstone of Marketing

• Protecting Data: Working Hand-in-Hand with Your CIO

• Respect Your Customers Privacy

• Enhance the Customer Experience with AI

• AI: The Intersection Between Data Governance and Marketing

• Seize the AI-Powered Opportunity to Build on Your Trust Foundation

Start creating meaningful, data-driven marketing that earns customer trust—download the eBook now.