The Tech Marketer’s Guide to GenAI

Unlock the Power of Generative AI to Transform Your Marketing

Generative AI isn’t just a trend—it’s a transformational force that’s reshaping the future of tech marketing. This essential guide from IDC shows how today’s top marketers are using GenAI to supercharge creativity, scale campaigns, and deliver hyper-personalized experiences that convert.

Whether you’re looking to streamline content production, enhance email engagement, or optimize digital experiences, this eBook offers practical insights and real-world applications to help you stay ahead.

What you’ll learn:

• How GenAI fuels content creation, visual storytelling, and social media

• The impact of GenAI on email marketing, campaign scale, and automation

• Tools and techniques for SEO, audience segmentation, and personalization

• Strategic ways to optimize efficiency while cutting costs

Ready to evolve your marketing strategy with AI?
Download the guide and learn how to turn GenAI into your growth engine.