Accelerating Success: Strategic Marketing Investment Trends for 2025

Tech marketing leaders are evolving their strategies to navigate the ongoing transformation of B2B buyer behaviors and the next wave of Generative AI innovation. Join IDC to explore insights from the 22nd annual Tech Marketing Spending Benchmark, revealing the critical spending and staffing priorities marketing leaders are focusing on for 2025.

In this On-Demand Webinar, you will gain:

• A comprehensive understanding of emerging trends shaping tech marketing in 2025
• Insights into the continued evolution of digital marketing strategies
• Key program and talent investment shifts
• Actionable guidance to optimize investments and drive business growth