Marketing’s biggest trends await.

Unpack marketing’s biggest shifts in data, AI, and more.

Discover this year’s latest marketing strategies and best practices in the 9th edition of our “State of Marketing” report. Salesforce surveyed nearly 5,000 B2B and B2C marketing leaders worldwide to gather insights on how marketers are:

• Building a unified data strategy
• Delivering personalized digital experiences at scale
• Driving loyalty and account-based engagement
• Investing in and implementing AI initiatives