Why Top CPG Brands Are Moving Away From Outdated Market Research Methods

CPG brands have relied on store panels and traditional, outdated market research methods to decide and measure their products, prices, placements, and promotions. But retail panel data is slow, inflexible, and hard to action. You need store-level, real-time insights to quickly grow your market share.

Successful companies like Unilever, Coca-Cola, and Pepsi are constantly increasing their market share and brand awareness by using innovative methods of data collection.

Download this ebook to learn how moving away from outdated market research methods can help grow your brands.