CDP Use Cases in Retail

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws, and rapidly changing consumer behaviors are resulting in a shift away from third-party data in favor of first-party data that’s privacy compliant and offers deeper, more meaningful consumer insights.

To turn first-party data into a strategic business asset, more and more retailers are embracing customer data platforms (CDPs) for their data unification and activation needs. Yet one of the biggest barriers to making the most of a CDP is understanding the distinct ways a retailer can take advantage of it to achieve its transformation goals.

Download our eBrief to find out how retailers can use a CDP to transform customer relationships and unleash growth. You’ll also learn:

• Key trends impacting the retail industry
• Why collecting and unifying consented first-party data yields one of the most important assets a retailer can have
• Real-world examples of how other retail companies are using BlueConic that you can use as inspiration for your own business