Research is booming. And it’s time to take your share.

The research industry is worth approximately $100 billion today; a 33% increase on last year. But only $13 billion of that is qual research.

There’s a huge opportunity for researchers to develop a rich, human centered understanding of their audiences, users, and customers.

Are you ready to make the most of this new era?

To get your share, you need to embrace empathy, understand the humans you’re talking to, and listen to what people tell you when they aren’t speaking. You need to understand the human experience (HX).

Forsta’s whitepaper Why Qual Wins: The Future of Human Experience Insights shares a new approach to qualitative research; one that cuts through the noise and gets you the insights your clients crave.

You’ll learn:

• What’s driving the exponential growth in the sector
• What you can use to power up your qualitative research
• What's next for qualitative research, and how you can maximize this HX opportunity

Qual research is ripe for picking. Come join.