Putting more innovation into content creation.

Based on a global survey of thousands of marketers, customer experience professionals, and consumers, this 2024 Digital Trends — Content Creation and Management in Focus report provides actionable insights and recommendations to maximize your content strategy. You’ll also learn how market-leading organizations are using generative AI to expedite content creation and drive ROI, and how they plan to meet increasing demand for more connected experiences at every digital touchpoint in the customer journey.