Why data and AI are key to B2B customer journeys.

Generative AI is set to transform content creation and workflows in 2024 and beyond, allowing successful brands to meet and exceed buyer expectations for personalization across all channels. Check out 2024 Digital Trends — B2B Journeys in Focus to discover how leading B2B organizations are revolutionizing marketing through data and technology and using generative AI to engage with accounts and individuals, before sales conversations even begin, giving them a competitive edge.