Data and AI Trends Report 2024

Gen AI is here – and it's a game-changer! This revolutionary technology will disrupt industries and transform our lives more profoundly than ever before. Data is the fuel for AI, and what powers its effectiveness. To truly take advantage of gen AI in your enterprise, you need the ability to access, manage, and activate your structured and unstructured data across a variety of systems.

Furthermore, your data can also benefit from AI and machine learning (ML) for deeper understanding, to enhance models, or improve customer experiences. Success hinges on achieving all of this while maintaining a high level of data quality and security, while upholding responsible data use principles.

Changes are rippling across the entire data stack in response to this new era. To learn more about how technologies are shifting, Google surveyed hundreds of business and IT leaders with questions about their goals and strategies for harnessing gen AI. This report delves into their perspectives for 2024 and beyond, offering valuable insights for organizations looking to capitalize on gen AI within their enterprise.