From Fragmented to Unified: Why retailers need to integrate their pricing & promotions capabilities

In today's volatile retail landscape, strategic pricing and promotions have become make-or-break factors for success. A groundbreaking 2024 study by RELEX and Incisiv reveals a critical gap: while promotional activities drive significant sales, most retailers still rely on outdated tools and fragmented approaches. This comprehensive report uncovers the urgent need for integrated, AI-powered pricing and promotion strategies.

Key Highlights:

• Shopper and retailer insights into the effects of economic uncertainty.
• How promotional and pricing maturity are impacting operational efficiency and margins.
• The challenges that retailers say are blocking maturity improvements.  
• The benefits of moving to an AI-enabled solution that enables data-driven decisions.

The data is clear: retailers who unify their pricing and promotion strategy outperform those who don't. 
Read the full report