4 Best Practices to Build Your Data Strategy

A step-by-step guide to creating the foundation for business transformation through data

When you think about recent breakthroughs powered by generative artificial intelligence (AI) and advanced analytics, they all rest on a foundation of trusted, quality data—and that starts with strategy. You can make your data work harder by:

• Developing a data strategy that aligns with your business goals. It’s the up-front work that sets you up for business transformation.
• Prioritizing data governance to ensure the high-quality, trustworthy data you need for advanced analytics and AI use cases.
• Driving data maturity so everyone in the organization understands and is comfortable working with data—leading to better overall business performance.