AWS Marketplace_The Digital Imperative Modernizing Financial Services for Flexible and Compliant Innovation
Forrester study – The digital imperative: modernizing financial services for flexible and compliant innovation
To successfully transform, deliver exceptional customer experiences, and stay competitive, financial institutions must embrace modern platform and cloud systems that facilitate the rapid launch of new offerings, third-party integrations and providers, and emerging technologies like Generative AI (genAI). By leveraging these capabilities, firms can enhance customer experience and improve operational efficiency.
In June 2024, AWS Marketplace commissioned Forrester Consulting to evaluate the state of financial services organizations and their technology infrastructure. Forrester conducted an online survey with 516 respondents and three interviews with banking and financial institution decision-makers at the manager level and above to explore this topic.
Read this Forrester study to discover how financial institutions are keeping pace with digital transformation and leveraging AI to enhance customer experiences, boost business value, and remain compliant.
Key findings:
- Financial services firms are tasked to tightrope innovation with regulation
- Tech and infrastructure as usual plague customer experience, innovation, and competitive advantage
- Third-party cloud support fuels greater customer experience, services, and compliance so firms can compete
- Trusted partners accelerate growth with generative AI transformation
