IBV - The revolutionary content supply chain

The rapid advancement of generative AI has the power to transform the marketing landscape. 
 
To evaluate the state of content supply chain practices and best practices in the age of AI, Adobe, Amazon Web Services, and the IBM Institute for Business Value teamed up to survey executives who are leading processes and technologies used to plan, create, deliver, and measure content.
 
Learn how organizations can use generative AI to reinvent and optimize their content supply chains.