A modern content supply chain can help solve Media brands’ top challenges

In every industry, brands are discovering that they need amazing content to surprise, delight, and engage their customers. Leading Media and Entertainment (M&E) brands like yours have known this all along—but that just means expectations for you are higher than ever.

This means your creatives require the tools, time, and freedom to design the rich and immersive experiences today’s audiences demand. But as your peers attest, this comes with challenges:

• 62% of senior executives across industries say optimizing efficiency has come at the expense of creativity
• 47% of professionals agree that a lack of integration between tech systems is stifling their content pipeline
• 42% of practitioners feel that workflow issues have been holding back their speed, scale, and collaboration

The 2023 Adobe Digital Trends report—“Content Management in Focus”—explores the changing landscape of audience engagement, and shows how integrated technologies are the key that can unlock your creatives’ potential.