The State of Marketing Collaboration

In the rapidly-evolving world of marketing, strategic collaboration is more than just a buzzword—it's a necessity. This report, produced by Asana's Work Innovation Lab in partnership with Meltwater, dives deep into the current landscape of marketing collaboration. Drawing on survey insights from 830 marketing professionals and extensive social listening data, the report uncovers key trends, challenges, and opportunities for marketing teams to harness the power of collaboration and drive business growth.