The Dirt on Data Quality

Trustworthy CRM data is vital to the success of any business. Yet surprisingly,  Validity research shows 95 percent of survey respondents report having data  quality issues that seriously impair their ability to fully leverage their CRM. 

The study also revealed that only 19 percent of respondents said CRM data  quality is a high-priority initiative for leadership 

Where is the disconnect between knowing your data is critical to business  success and prioritizing its maintenance and quality? It boils down to two things: a lack of a defined approach that includes leadership buy-in, and the right technology to support it. 

This ebook provides a simple, five-step plan to plant the seeds for the data quality effort your business needs to grow.