Investing in an SEO tool?

Organic search has never been more important – or more challenging. A recent report from Forrester found that an increasing number of marketers are turning to SEO tools to understand how their site is performing, create highquality content, carry out keyword research, conduct technical SEO audits, bring together stakeholders, prove ROI - and above all, get found on search engines.

But there is a dizzying array of SEO services and tools to choose from, all differing in terms of size and capability. It’s easy to feel bewildered by the all the auditing, tracking, and reporting tools on offer. Should you select an all-in-one platform, plump for different tools for each SEO element, or try to save money with a free online resource?

With SEO being the most important factor for a site’s ranking, this decision shouldn’t be taken lightly. After all, the SEO tool you choose can determine the success of your digital strategy and make your job much easier.

Evaluating which SEO tool is best suited to your organization’s needs can sound overwhelming, but it doesn’t need to be. Here are the some of the most important questions you need to consider if your organization is looking to invest in an SEO tool.