Driving Better Customer Experiences and Revenue Growth with Effective B2B Personalization

Businesses that deliver connected and personalized experiences are the ones growing at an accelerated rate by creating engaging human connections. According to a recent Forrester study, 66% of B2B customers said that they expect the same or better personalization in their professional lives as in their personal lives and 67% of marketers reported that their personalization initiatives have helped them exceed revenue targets, improve their customer experience, and drive higher conversion rates.

For lean B2B marketing teams, the challenges of adapting your team structure, marketing strategy, and technology stack to support personalization can feel overwhelming. Regardless of where you are at on your journey to effective personalization, BDO Digital and Adobe can help you advance your level of maturity to improve conversion and drive growth.

Join Ryan Johnson, Director of Demand Generation Advisory at BDO Digital to learn about the key building blocks required to reimagine more personal, human, and connected experiences for customers. We’ll cover:

• Outcomes other businesses have seen from investing in personalization initiatives
• Why data and insights are central to the success of your personalization strategy
• How to accelerate the creation and delivery of personalized content to fuel the customer experience
• Tips for orchestrating consistent and personalized journeys across inbound and outbound channels
• The technology capabilities required to drive effective personalization at scale

Speakers:

Ryan Johnson | Director, Advisory – Demand Generation Group, BDO Digital

Nova Kopitar, MCSA | Marketo Practice Lead - Demand Generation Group, BDO Digital