Top 12 CDP Use Cases
A customer data platform (CDP) has become an essential technology in enabling a company’s broader transformation and the wide range of growth initiatives tied to it, including direct-to-consumer diversification, cross-channel lifecycle marketing, digital products and experiences, audience monetization, analytics and data science democratization, and more.
Yet one of the biggest barriers to making the most of a CDP is understanding the distinct ways a business can take advantage of it to achieve its transformation goals.
Download this eBook to discover how companies across industries — from retailers and manufacturers to publishers and CPGs — use BlueConic to transform their relationships with customers and accelerate business growth. You’ll also get: