Media & Entertainment Industry Insights Report

For this edition of the “Media and Entertainment Industry Insights Report,” Salesforce surveyed 350 industry decision makers worldwide to discover:

      • How media and entertainment organizations continue to adapt to increasing consumer demand for                           better and personalized experiences

      • How economic uncertainty is impacting plans for investments in people, processes, and technology

      • The evolving role of automation and AI

Data in this report is from a double-anonymous survey conducted from December 14–29, 2022. The survey generated 350 responses from a range of media and entertainment professionals with a title of director or higher across Australia, Canada, France, Germany, India, the United Kingdom, and the United States.

All respondents are third-party panelists. See page 31 for further survey demographics.

Due to rounding, not all percentage totals in this report equal 100%. Comparison calculations are made from total numbers (not rounded numbers).