The Ultimate Guide to Public Sector Social Media

This eBook covers five important lessons to help you optimize your social media for safety and success. Whether you’re just getting started or an old pro, you’ll find resources here for tackling the unique challenges of public sector social media. It provides a breakdown of the key components of using social media in government and school districts — everything from building awareness to crisis communication. This eBook also addresses the challenges of managing social media as a public record, and what you need to do to ensure you are ready to produce those records in response to both internal and external requests.We hope you enjoy this valuable resource.

These lessons include:

• Where to Start & What to Know
• Social Media Engagement
• Authenticity & Security
• Crisis Communication
• Sustainable Success