2024 Marketing Planning Guide: Do More With Less

If your senior leadership asked you to do more with less in 2023, you are not alone. Ask any marketer, and they'll tell you that has been a year of budget cuts, canceled launches, and uncertainty.

While many marketers are currently strategizing how to close revenue gaps in 2023 and maximize opportunities in 2024, the corporate mantra of “doing more with less” can be an especially bitter pill.

But creative and agile marketing leaders don't give up when facing uncertainty. They reflect, establish new ways of working, and find creative ways to deliver value.

As you look to close the year strong and head into 2024 planning, Prophet has identified seven critical steps marketing leaders should take to strategically balance brand and demand marketing agendas and demonstrate ROI from their investments – even with limited resources and budgets.