Why your "be back" customers aren't actually coming back—and how to change that

How to turn furniture-testers into loyal clients

As a furniture store owner, you understand that there are two types of shoppers in this world: Casual "be back" shoppers and loyal clients. "Be backs" show up to your store, test out a sofa or two with a promise they'll be back, but usually never return to your store again. A client, on the other hand, is someone your sales associates regularly earn sales with—more than likely because they've made a personal connection.

In this guide, we’ll go over everything you need to know about clienteling, its benefits, and how to make it happen at your retail store.