The anatomy of SaaS pricing strategy

The anatomy of SaaS pricing strategy 
An in-depth guide to understanding and optimising your recurring revenue pricing strategy

Today, 40% of subscription companies price their products based on what competitors charge — not taking into account what their customers value or why they buy.

This means your pricing doesn’t reflect what customers are willing to pay, leading to poorer monetization and worse retention.

 In this guide, we’ll walk you through creating a pricing strategy for your business. If you haven’t put thought into your pricing before, this first chapter will show you why an effective pricing process is one of the most efficient levers of growth to maximize value from each customer. 

 Price Intelligently by Paddle partners with pricing leaders to optimize their monetization strategies with robust market data and insights. We’ve developed unrivalled expertise from seeing inside 50,000+ subscription companies’ performance, and have built and stress-tested frameworks for collecting data. Evolve your pricing strategy based on insights you can trust.