7 Ways CRM Data Sabotages Sales and Marketing Teams

When low-quality data seeps into the CRM, forecasts are off, quotas aren’t met, departments blame each other, and nobody wins—least of all the organization. Overnight, these data issues become a hole in the boat that most teams don’t see until their business starts taking on water.

How can sales and marketing professionals recover this lost CRM treasure?

Consider this guide your treasure map. Hoist anchor and raise the black sails: We’re setting off to explore the types of CRM data issues that have the most impact on sales and marketing teams, and the quickest ways to resolve them.