Marketing Mix Models: Which is Best?

This article discusses the advantages of AI/ML models over Bayesian regressions for marketing mix modeling (MMMs).

• AI/ML models are more efficient and require less manual intervention than Bayesian regressions.
• AI/ML models are better at handling complex data and modeling non-linear relationships.
• AI/ML models outperformed Bayesian regressions in a recent study of marketing mix modeling.

AI/ML models offer several advantages over Bayesian regressions for MMMs, and they are likely to become the preferred choice for MMM modeling in the future.