The Social Campus

Top-ranked schools are highly active on social networks—and they aren’t just targeting current students. They’re reaching out through the entire student lifecycle, building relationships that start before prospective students even step on campus and lasting long after graduation day.

Does this mean your university needs to run out and start a TikTok account? Not necessarily. But if you’re looking to increase enrollment applications, improve student satisfaction, raise donations, enhance your reputation, and foster a sense of collegiate community, this guide to a campus-wide social media strategy is a must-read.

What you’ll learn:

• How to build community and expand your institution’s profile on social media
• A framework to ensure brand consistency across departments and teams
• Campaign strategies to get more students talking about you on social