Reimagine marketing work in 3 steps

This guide discusses why marketing teams need to deliver on personalization and what it takes to get there. In general, employees are finding int harder to ensure their work is supporting priorities. They're missing deadlines and missing the mark on customer experiences. 

This guide walks them through three key steps to realign marketing work to priorities to deliver better customer experiences, including centralizing work to enable visibility and collaboration, flexible work prioritization and operating nimbly enough to respond to market shifts, and standardizing and automating workflows to increase speed and efficiency.