What Consumers Want in 2023

Know what your consumers want.

Getting to grips with the ever-evolving consumer is hard. For UK consumer packaged goods’ brands, the last few years have been nothing short of a rollercoaster. How can brands keep up?

To drive profitable growth amidst the cost-of-living crisis, you need to understand exactly what it is your consumers want.

In this new report, published in conjunction with Salesforce and  The Grocer, find out:

●         How to navigate clear behavioral shifts

●         Where you can prove value when spending slows

●         Why using shopper insights is the key to driving brand loyalty