How to deliver value to today’s restaurant customer

Getting good value for money has always been something consumers demand from restaurants— especially when it comes to fast food. And, with business disruptions caused by the pandemic along with rising inflation, value has never been so important when dining away from the home.

But how do today’s consumers define a good deal when they spend money at a restaurant, given all the changes taking place recently? While price may be the first thing that comes to mind, diners actually place much higher importance on attributes such as quality and experience over spend in most cases.

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