Decision-Making: Commonality and Nuance across Cultural Contexts

Investing in relationships and having an ingoing degree of data-informed awareness around potential cultural nuances is the best way to approach a complex cross-cultural decision exercise. Understanding the contextual vantage points from which various stakeholders are operating can help assuage or prevent awkwardness, misunderstanding, and frustration. With solid relationships and cultural sensitivity, the cultural faux pas that do occur can be overlooked and even appreciated as a source of humor, humility, or learning.

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