Marketing Performance Reporting: Data Sourcing Blueprint
Accurately reporting on marketing performance means connecting and combining all the data you need. The first step in doing this is to understand where that data is, who owns it and how to access it. At first, this can seem overwhelming, especially when you remember the other departments you need to involve to get full strategic insights.
This is where the data sourcing blueprint comes in.
Download this blueprint to identify the gaps and truly understand if you can get a 360 view of your marketing performance.