Application Driven Analytics for Retailers

The retail industry has never been more competitive than it is today. New market entrants and increasing customer expectations require retailers to provide intelligent and personalized digital services to be able to remain profitable and relevant in the industry.

Modern retail applications will be defined by their ability to drive better customer experiences, surface insights, and take action directly within the application on live operational data, in real-time. We can say that analytics needs to “shift left” to the source of the data, the application. This is no longer a task for analysts but rather, for developers.