Abstract Forecasting

demand and planning capacity is a critical component for all biopharmaceutical companies preparing to launch a new product. To create this forecast, it must factor in its estimate of the size of future sales, the timing of the launch, the dosage of the product, its strategy for building its market and a host of other variables. Variations in any one of those factors can lead to drastically different demand scenarios. If a company overestimates demand, it may end up investing in too much capacity, and therefore find itself paying more per unit of the product than it needs to, thus impacting its margins. If it underestimates demand, it risks not being able to satisfy demand, therefore losing revenue. This white paper provides best practices for building better forecasts, determining demand, and mitigating risk.