The B2B Marketer’s Guide to ABM

Many marketers have been sold the idea that ABM is an out-of-reach strategy for their company

for a variety of reasons — too much effort, too much of an investment, and the list goes on...

RollWorks is getting real and showing you how to make ABM work for you (no matter your

company’s size or budget). The B2B Marketer's Guide to ABM covers everything you need to

know, including:

• Tips for getting started with ABM
• Simple engagement plays to add to your existing demand gen plays
• How to measure results from reach to revenue

Get the guide and learn why ABM can help generate more valuable business, higher ROI,

and, ultimately, help you reach the customers most likely to add to your bottom line.