The Complete B2B Audience Building Workbook

Let’s bring it back to the basics. Any successful ABM strategy starts with a deep understanding

of your different audiences.

From finding your ideal customer profile to building your target account list and segmenting your

audiences, The Complete B2B Audience Building Workbook is here to help you nail exactly

which audience you should be going after, and when.

Plus, we’ve done most of the heavy lifting by creating 3 simple and interactive templates

including:

• The ICP Building Template - Find the sweet spot of companies sure to drive business

(time after time!)

• TAL Capacity Calculator - Find out how big your target account list needs to be to beat

revenue goals and map to each seller’s quota

• Segmentation and Channel Planning Worksheet - Ensure the right message lands with

the right audience every single time.